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Affordable Luxury in the Heart of Colombo

Affordable Luxury in the Heart of Colombo

Rapidly developing hospitality sector in Sri Lanka witnessed its latest advancement on 29 September 2015 when Renuka City Hotel PLC relaunched after a complete refurbishment worth of 300 million.

Hospitality industry is a key driver of economic growth in Sri Lanka which has reported highest rate of increase by 20.5 percent in year 2014.Colombo as the economic and financial hub the gateway to the rest of the country accounted for around 39% of the capacity of tourist recorded by SLTDA.Renuka City Hotel PLC is a subsidiary of Renuka Hotels Limited is situated in Colombo 03 which has quiet residential neighborhood with banks, vibrant restaurants, exciting nightlife, major shopping malls. Since it was founded in 1972 Renuka City Hotel achieved many awards by TripAdvisor, Agoda and Booking.com for its reputable delivery of excellent hospitality services.

Target Market

Sri Lanka as the fast growing global tourism landscape hotel industry is the major sector positioned to benefit directly from the anticipated growth. SLTDA reported Sri Lanka Tourism has boomed to a new milestone of 1,527,153 arrivals in 2014, transcending all time high hits in the history which is an increase of 19.8% over last year’s 1,274,593 arrivals and by 166,610 august 2015.Being in the capital Renuka City hotel designed their highest levels of service to cater international leisure and business travelers which is nearly 70% of total arrivals.

Rebranding

Renuka Hotels Limited rebrand to Renuka City Hotel with a new logo and infrastructure as a strategic weapon to secure highly competitive edge in hotel industry to enhance its market value.

Company’s rebranding process start with the newly designed logo which has a modern type art which is a testament to company’s willingness to adapt as a brand.

Niruja Thambiayah, the Joint Managing Director said that, “The newly designed logo is a testament to our willingness to adapt as a brand. After all, our first responsibility is to our guests and we are confident that the new offering will lead to an even more enjoyable stay for both business and leisure travelers.”

New Attractions

The revamping of the hotel’s accommodation facilities is well-timed aimed for a modern, luxurious and elegant touch on what the hotel already offers which worth LKR 300 million including revamp of the hotel’s interiors with 18 super deluxe, 40 deluxe and 41 standard rooms.

“We wanted the hotel’s identity to fully reflect the contemporary nature of our new offerings. With the hotel being refurbished, the opportunity was presented to us and we have aimed for a modern, luxurious and elegant touch on what the hotel already offers” Commented by Ms Thambiayah.

Entire rooms with the bright and airy interiors, plush furnishings, which make ideal for the business traveller with free Wi-Fi connectivity, well equipped fitness centre, rooftop infinity pool and conference rooms. Furthermore hotel’s 24-hour room service, same day laundry service, a range of in-room amenities and plenty of free parking make for a comfortable and hassle-free stay.

Dine & Events

The banquet hall able to occupied 20 to 250 people and equipped with deluxe interiors and state of the art lighting. It is a multifunctional banquet with partitions create for meet ups and social events and corporate functions or conference. The newly renovated restaurant name “The Palmyrah”, which specialises in authentic Sri Lankan cuisine with an emphasis on Jaffna fare for over 40 years. The new menu offers a variety of international favourites along with the best dishes Sri Lanka has to offer.

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